Frank Del Valle
Driving Digital Success: Strategy, Execution & Optimization
With 15 years of experience in digital media management, I have mastered every facet of digital marketing—from strategic planning and execution to operational efficiency and budget management. Having successfully led thousands of digital projects, I bring a data-driven, results-oriented approach to campaign optimization, audience engagement, and conversion strategy.
As a leader in acquisition marketing, I collaborate with cross-functional teams and oversee digital media campaigns for all clients, ensuring seamless execution and measurable growth... Learn More
Career Spotlight - Transforming Ideas into
Revenue-Generating Digital Solutions
I initiated and led the development of Takeover Ads for our dental product review
and dental education websites. Takeover ads are a proprietary digital ad program
designed to maximize ad visibility and engagement. Collaborating with multiple departments, I worked closely
with the marketing team to shape the strategy, the web development team to build a seamless backend
management system, and the design team to create an intuitive front-end experience. Once the program was
fully developed, I partnered with the sales team to equip them with the necessary tools, training, and
marketing materials to successfully sell the product. This initiative not only streamlined
digital ad management but also led to a 20% increase in digital ad sales, strengthening overall
revenue and client adoption.
Career Spotlight - MVP Development and Cost Optimization
Frequently entrusted by the CEO to develop Minimum Viable Products (MVPs), I played a key role in
launching a client-facing product for managing product data and digital assets. Initially, the SaaS
solution we adopted carried an annual cost of $120,000, making the product financially unviable before it even had a
chance to generate revenue. Taking the initiative, I conducted extensive research, explored demos,
and leveraged my expertise to rebuild the platform using open-source solutions.The result was a fully
functional SaaS alternative at just $16,000 per year—an 87% cost reduction. This strategic pivot not only
enabled the product’s successful launch the following year but also sustained
its operation for several years thereafter.
Career Spotlight - Leadership and Team Development
For the past 15 years, I have reported directly to a CEO with a strong track record of innovation,
earning trust to manage a wide range of projects—some clearly defined and others starting as nothing
more than an idea. Regardless of the challenge, success has always depended on assembling
and leading the right team. Over the years, I have hired, mentored, and managed employees at all
career stages—from recent graduates eager to learn, to seasoned professionals seeking new growth opportunities,
to part-time interns and stay-at-home parents reentering the workforce. Each experience has reinforced my
commitment to effective leadership, and I take great pride in onboarding, training, and developing talent.
To ensure long-term success, I have created training videos,authored standard operating procedures, and leveraged
learning management software to provide structured learning experiences. As a result,
the employees I have onboarded have had an average tenure of four years.
AI: Use It, Don't Abuse It
Leveraging AI as a Tool for Efficiency—Not as a Replacement
Ph: 609.731.1026
Email: Frank.DelValle27@gmail.com