Communication, planning, and leadership are the pillars of any successful project or campaign. Over the course of my 15 years in digital media management, I’ve come to understand the vital role that timely, clear communication plays in collaborating with colleagues, vendors, and clients. Having managed thousands of digital projects, I’ve experienced both seamless executions and challenging hurdles. Each project, regardless of outcome, has been instrumental in shaping my growth as a leader and a team player.
My expertise spans email marketing, compliance (CAN-SPAM & GDPR), list management, A/B testing, and performance optimization. By leveraging insights and refining key conversion assets—landing pages, emails, webinars, and digital promotions—I drive engagement and revenue growth.
Whether managing multiple campaigns, optimizing marketing workflows, or aligning strategies with business objectives, I excel in transforming data into actionable results while maintaining clear, effective communication with stakeholders at every level.
Digital Production Manager (Present)
Integrated Media Services
Manalapan, New Jersey (2012-Present)
As Digital Production Manager, I lead strategic planning and execution of digital media campaigns, optimizing acquisition marketing efforts across various platforms. Reporting directly to the CEO, I collaborate closely with cross-functional teams to ensure seamless execution for over 100 clients in the dental industry.
Primary Responsibilities and Achievements Include:
- Specialize in driving campaign performance through a data-driven approach, shaping project roadmaps and continuously improving key conversion assets such as landing pages, email campaigns, webinars, and digital promotions.
- Leverage A/B testing to refine messaging and design, ensuring maximum impact on engagement and conversions.
- Provide actionable insights that align marketing strategies with brand goals, improving subscriber engagement and motivating conversions.
Email Marketing and Web Operations Manager
Integrated Media Services
Manalapan, New Jersey (Aug 2010 - Sept 2012)
As E-Marketing Manager at Integrated Media Solutions, I led a team that successfully grew an email database from 40,000 to over 100,000 engaged contacts through organic strategies. We built a clean, highly segmental database based on factors such as location, job title, and user activity. By continuously refining our list management and e-marketing practices, we increased email open rates by 25% and boosted click-through rates (CTR) by 50%.
Primary Responsibilities and Achievements Include:
- Consistently achieved year-over-year list growth targets through effective list management strategies.
- Maintained high engagement rates by keeping active users engaged and creating targeted workflows to re-engage non-active contacts.
- Proactively manage list hygiene, regularly cleaning and segmenting contacts to optimize deliverability and improve engagement.
- Comprehensive knowledge of email compliance regulations, including CAN-SPAM and GDPR, with expertise in implementing best practices for email list management and deliverability.
Web and Email Marketing Manager
International Sculpture Center
Hamilton, New Jersey (Apr 2008 - Aug 2010)
As Web Manager, I collaborated with the Executive Director to maintain and update the ISC website, serving a community of 8,000+ members. I also partnered with the Marketing and Events Coordinator to design, develop, and deploy web pages and newsletters to support campaigns, programs, events, and conferences.
Digital Production Assistant
JSTOR
Princeton, New Jersey (Apr 2006-Aug 2009)
As a Digital Production Assistant at JSTOR, I played a key role in digitizing African heritage sites by creating interactive maps from laser scans of significant sites across the continent. I collaborated with universities throughout Africa to digitize and catalog vast collections of ancient rock art photos, African plants, and cultural heritage ceremonies. Additionally, I trained staff at universities in Cape Town, South Africa, on scanning and digitization techniques, enhancing their ability to preserve critical academic resources. I also designed and developed landing pages for the African Plants Initiative (API) and the African Rock Art Initiative in partnership with the Rock Art Research Institute in Johannesburg, South Africa, making these valuable resources accessible to a global audience.
Skills
Digital Media Operations · B2B Marketing · Business Intelligence (BI) · Tableau · e-newsletters · Digital Marketing Strategies ·
A/B Testing · People Development · Google Ads · Asana · Web Project Management Content Management Systems (CMS) · Email Design · Google Webmaster Tools · HTML Email design and development · Google Analytics · HubSpot Marketing Hub · Agile
Methodologies · Asana · Team Leadership · JIRA · Synthesia AI · ChatGPT · Copilot AI
Education and Training
Project Management Certificate Program (2025 - Present)
Project Management Institute (PMI)
Management and Leadership Essentials Certificate Program (May 2019 – Aug 2019)
Cornell University
Associates of Applied Sciences (Computer Graphics) (Sept 1999 – May 2003)
Mercer County Community College